OUR BRAND VALUES
Ethical
We believe in ethical business and being a positive benefit to our local community. With strong moral principles, we avoid activities or organizations that do harm to people or the environment. We have a strong commitment to provide a healthy working environment for our staff, be inclusive and highly value staff and environmental welfare. We commit to paying the Real Living Wage, limit our carbon footprint and use Fairtrade and Organic wherever possible.
Highly Professional
Specialist knowledge, insight and experience alongside lifelong learning and continuous professional and personal development underpins our commitment to delivering uncompromising quality and being experts in our fields. Deeply passionate about upholding our values, we care about supporting all our patients and customers to access highly expert and professional treatment and services. We have a caring service mindset and are highly committed to positive and supportive teamwork.
Performance
We work hard to continuously improve the quality of our services and products. We aim to deliver the most effective and evidence based approaches we can, minimising waste and driven by an ethical and environment ethos to reduce our footprint and resources used. We challenge each other to ensure we make decisions and take actions that create value for our business, our patients and our customers.
Caring
We genuinely understand and care about the challenges our patients and customers face and always strive to help and support them on their individual health journey, with an aim for them all to reach their optimum and personal best. We are inclusive and treat all people and the planet with respect. We are open and honest with each other while ensuring we take an empathetic and supportive approach.
Integrity
We uphold high values within our business of honesty and ensure all staff take responsibility for their actions, and act in a fully professional manner at all times.